Strategic PR & Marketing Communications

Building creative thought leadership platforms


What we do


We specialise in developing thoughtful integrated communications strategies and creative thought leadership platforms for brands on a transformation journey, or just starting out.



We offer a range of communications services: from cut-through messaging and media workshops, to writing beautiful copy and creating big ideas that not only meet PR challenges, but solve real business problems.

Real Relationships


Creating enduring partnerships and relationships are key to the value we create for clients. We've done great work for a wide range of organisations -  both directly and through our partnership with global agency Text100.


Karen Davis, GM Global Communications at Xero


I’ve had the privilege of working with Adrianne over many years as the agency leader and now as a strategic consultant engaged by Xero. As a communications professional she is second to none. She is big thinker, bringing with this the ability to plumb the depths of research and inquiry and apply it to a strategic plan right through to delivery and execution. She is adept at managing all levels of stakeholders applying her own unique brand of creative thinking together with her rock solid personal values which is such a distinctive and compelling mix. Bottom line I like Adrianne personally because she’s damned funny and is brilliant to team with! 

Dr. Karsten Schulz: Entrepreneur, ICT Executive


 Adrianne and her team worked with Digital Careers in designing a communication strategy. Her approach was methodical and Adrianne looked at every detail of key messages and the facts that support them. The result was a fantastic comms plan that we used as a core of all our messaging. It influenced our website design, social media strategy and conference presentation. Adrianne is great to work with and I always appreciated how she can see the world from the customer's perspective. I very much enjoyed working with Adrianne. 

Pip Arthur: CMO and Communications Director


 I have had the pleasure of working with Adrianne for the past two years. As the MD of Text100 Australia and the PR agency partner of IBM Australia, we have been able to achieve some extraordinary things. Adrianne's drive, tenacity and creativity have resulted in a number of award winning campaigns that have delivered significant results for the IBM business. In addition, Adrianne oversees almost 10 separate PR programs that are running simultaneously and successfully manages a team at Text100 to consistently deliver outstanding results. I feel fortunate to have worked with Adrianne and Text100 as our PR agency partner. 

Brad Howarth: Journalist, Writer, Trainer and Keynote Speaker


Adrianne is a highly-professional and creative public relations professional. I've known Adrianne for more than fifteen years and regard her as having a strong understanding of the needs of Australian media, while also being a pleasure to work with. I'd have no hesitation in recommending her. 

Ava Lawler: Entrepreneur, Ex SVP, Text100 and August.One Communications


I've worked with Adrianne for more than 15 years and I've always been impressed by her intellect and creative approach. She takes a strong, strategic approach to her campaign development and develops creative concepts that generate results. She is also fun to work with and builds high performing teams that deliver. 

Vannessa McCamley: Neuroscience of Leadership, Consultant & Presenter


Adrianne continues to come up with out-of-the-box ideas, concepts and strategies. I find her amazing! I have worked with Adrianne over many years and find her approachable, reliable and incredibly talented in both PR and as a business woman. I strongly recommend Adrianne and hope to do so again in the near future. 

Suzanne Myerson, Head of PR & Comms, Oracle NetSuite, APJ


 I've known and worked with Adrianne in her role as managing consultant at Text100 Global Communications for more than 10 years. Adrianne was instrumental in setting results-driven  communications strategies supported by high-level, accurate and timely direction, counsel and advise to move the brand to a new position in terms of thought leadership.  Adrianne facilitated several executive leadership workshops to identify key messages complemented by proof points and develop a public relations framework to support the business objectives and key drivers. She has been a key member of our team and her insights and enquiring mind, made a valuable contribution to our communications strategy over many years. 

Carole Schlessinger, Co-founder and Director of Kids Giving Back


I have had the pleasure of working with Adrianne on our Marketing and Communications Strategy for my charity Kids Giving Back. Not only is she incredibly professional and an 'out of the box' thinker but she is a lot of fun to work with. What also really impressed me was her research and preparation prior to our marketing workshop. She is adaptable, knowledgable and has an amazing talent for crafting messaging that is on point and succinct. It really felt like she was an expert in our industry from our first meeting. I would highly recommend Adrianne as a communication and marketing strategist no matter what industry they are in. 

Our People


Principal: Adrianne Kern

Adrianne has 28 years in PR and Marketing Communications, working with a wide range of clients across many sectors. She has been a senior consultant at global PR agency, Text100 from 1999-2016 and ran its Australian operations for over a decade.

Adrianne provides strategic marketing communications consulting for enterprises,  start-ups and NFPs. During her career she has worked with blue-chip brands such as Xero, IBM, Microsoft, Commonwealth Bank, Telstra, Optus & CSIRO - to name a few. 

She has expertise in developing creative thought leadership platforms for brands who are often in transition, on a transformation journey, or just starting out. She is passionate about technology and how it is disrupting traditional businesses and creating new ones. Adrianne loves being part of a changing PR industry that is delivering broader digital marketing services and lead-generation outcomes. She is especially proud to have created award-winning campaigns almost every year since 1999. Some of these are recognised as industry best practice.

Specialisation: 'Big Ideas', integrated communications campaigns, corporate and marketing communications strategy, issues management, executive training and profiling, messaging workshops and media training.

Background: Community and arts, computer games, scriptwriting, multimedia.

Pro-bono work: Australian Network on Disability (Board), White Ribbon Day, Budo for Peace, Kids Giving Back, It Gets Better. 

Consultant: Jonathan Armstrong

Jonathan is an experienced I.T. professional who has worked in a wide range of sectors including Transport, Pharma/Health, Energy and Telco. He has expertise in Data Management, Clinical Data Management and Clinical  Research.

Jonathan has a Graduate Degree in  Computing, a Bachelor of Advanced Science, as well as a Business Administration and Marketing degree. He has also completed an Honors Degree in Science and Philosophy of Science. Jonathan offers a unique combination of skills and expertise across technology and science that make him an ideal consultant to AKA Consulting. His Business Administration degree gives Jonathan an understanding of the corporate world that is unique amongst his peers. 

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