PR & Marketing Communications Strategy & Training
Now offering media training, messaging and thought leadership workshops - online or face-to-face
Overview
What we do
Real Relationships
What we do
Integrated communications strategies, creative thought leadership platforms and executive training for brands on a transformation journey,
or just starting out.
Services
Real Relationships
What we do
Services range from cut-through messaging and media workshops, to writing beautiful copy. It's also about creating big ideas that not only address PR challenges and build profile, but solve real business problems.
Real Relationships
Real Relationships
Real Relationships
Building enduring partnerships and relationships are key to the value created for clients. We've done great work for a wide range of organisations: both directly and in partnership with agencies.
Testimonials
Karen Davis, General Manager Global Communications at Xero
I’ve had the privilege of working with Adrianne over many years as the agency leader and now as a strategic consultant engaged by Xero. As a communications professional she is second to none. She is a big thinker, bringing with this the ability to plumb the depths of research and inquiry and apply it to a strategic plan right through to delivery and execution. She is adept at managing all levels of stakeholders applying her own unique brand of creative thinking together with her rock-solid personal values which is such a distinctive and compelling mix. Bottom line I like Adrianne personally because she’s damned funny and is brilliant to team with!
Pip Arthur: CMO and Communications Director
I have had the pleasure of working with Adrianne for the past two years. As the MD of Text100 Australia and the PR agency partner of IBM Australia, we have been able to achieve some extraordinary things. Adrianne's drive, tenacity and creativity have resulted in a number of award winning campaigns that have delivered significant results for the IBM business. In addition, Adrianne oversees almost 10 separate PR programs that are running simultaneously and successfully manages a team to consistently deliver outstanding results. I feel fortunate to have worked with Adrianne and Text100 as our partners.
James Curran: Chief Executive Officer at Grok Academy
Grok Academy has been overwhelmed by the success of the 'Schools Cyber Security Challenges' launch and media coverage. With over 26,000 students and teachers from around Australia enrolled in the last 5 months, we have already beaten our projected targets for enrolments over the next 2 years. This is the first time we’ve used event and media consultants, and based on our experience and how much we’ve learned working with Adrianne, Kelly, and their teams, we won’t hesitate to include AKA and Archetype in all future projects.
Brad Howarth: Journalist, Writer, Trainer and Keynote Speaker
Adrianne is a highly-professional and creative public relations professional. I've known Adrianne for over twenty years and regard her as having a strong understanding of the needs of Australian media, while also being a pleasure to work with. I'd have no hesitation in recommending her.
Vannessa McCamley: Neuroscience of Leadership, Consultant & Presenter
Adrianne continues to come up with out-of-the-box ideas, concepts and strategies. I find her amazing! I have worked with Adrianne over many years and find her approachable, reliable and incredibly talented in both PR and as a business woman. I strongly recommend Adrianne and hope to do so again.
Ava Lawler: Entrepreneur, Ex SVP, Text100 and August.One
I've worked with Adrianne for more than twenty years and I've always been impressed by her intellect and creative approach. She takes a strong, strategic approach to her campaign development and develops creative concepts that generate results. She is also fun to work with and builds high performing teams that deliver.
Dr. Karsten Schulz: Entrepreneur, ICT Executive
Adrianne and her team worked with Digital Careers in designing a communication strategy. Her approach was methodical and Adrianne looked at every detail of key messages and the facts that support them. The result was a fantastic comms plan that we used as a core of all our messaging. It influenced our website design, social media strategy and conference presentation. Adrianne is great to work with and I always appreciated how she can see the world from the customer's perspective. I very much enjoyed working with Adrianne.
Suzanne Myerson: Head of PR & Comms, Oracle NetSuite, APJ
I've known and worked with Adrianne in her role as MD at Text100 for more than 10 years. Adrianne was instrumental in setting results-driven communications strategies supported by high-level, accurate direction, counsel and advice which moved the brand to a new position in terms of thought leadership. Adrianne facilitated several executive leadership workshops to identify key messages, with proof points and developed a public relations framework to support the business objectives and key drivers. She has been a key member of our team and her insights and inquiring mind made a valuable contribution to our communications strategy over many years.
Carole Schlessinger: Co-founder and Director of Kids Giving Back
I had the pleasure of working with Adrianne on our Marketing and Communications Strategy for my charity Kids Giving Back. Not only is she incredibly professional and an 'out of the box' thinker, but she is a lot of fun to work with. What really impressed me was her research and preparation prior to our messaging workshop. She is adaptable, knowledgeable and has an amazing talent for crafting on-point and succinct messaging . It felt like she was an expert in our industry from our first meeting. I would highly recommend Adrianne as a comms and marketing strategist no matter what industry you are in.
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Our People
Principal: Adrianne Kern
Adrianne has over 30 years' experience in PR and Marketing Communications, working with a wide range of clients across many sectors. She has been a senior consultant at global PR agency, Text100 (now Archetype) from 1999-2016 and ran its Australian business for over a decade. AKA Consulting partners with agencies when launches or events are required.
Adrianne provides strategic marketing communications consulting and training for enterprises, start-ups and NFPs. During her career she has worked with blue-chip brands such as Xero, IBM, Microsoft, Commonwealth Bank, Yahoo!7, Optus and CSIRO - and more recently, with brands in the education and digital skills space. She has expertise in developing creative thought leadership platforms for brands who are in transition, on a transformation journey, or just starting out. She is passionate about technology and how it is disrupting traditional businesses and creating new ones, and in particular, advancing the digital skills agenda.
Adrianne loves being part of a changing communications industry that is delivering broader digital marketing services and lead-generation outcomes. She is especially proud to have created award-winning campaigns almost every year since 1999 (in agency). Some of these are seen as industry best practice.
- Specialisations: 'Big Ideas' creation and execution, integrated communications campaigns, corporate and marketing communications strategy, issues management, executive training and thought leadership development, messaging workshops and media training.
- Background: Community and arts, computer games, script writing, multimedia.
- Pro Bono: Australian Network on Disability (Board), White Ribbon Day, Budo for Peace, Kids Giving Back.
Consultant: Jonathan Armstrong
Jonathan is an experienced I.T. professional who has worked in a wide range of sectors including Transport, Pharma/Health, Energy and Telco. He has expertise in Data Management, Clinical Data Management and Clinical Research. Jonathan has a Graduate Degree in Computing, a Bachelor of Advanced Science, as well as a Business Administration and Marketing degree. He has also completed an Honors Degree in Science and Philosophy of Science. Jonathan offers a unique combination of skills and expertise across technology and science that make him an ideal consultant to AKA Consulting. His Business Administration degree gives Jonathan an understanding of the corporate world that is unique amongst his peers.