Adrianne has 30 years experience in PR and Marketing Communications, working with a wide range of clients across many sectors. She has been a senior consultant at global PR agency, Text100 (now Archetype) from 1999-2016 and ran its Australian business for over a decade. AKA Consulting partners with agencies when launches or events are required.
Adrianne provides strategic marketing communications consulting and training for enterprises, start-ups and NFPs. During her career she has worked with blue-chip brands such as Xero, IBM, Microsoft, Commonwealth Bank, Telstra, Optus and CSIRO - to name a few. She has expertise in developing creative thought leadership platforms for brands who are in transition, on a transformation journey, or just starting out. She is passionate about technology and how it is disrupting traditional businesses and creating new ones, and in particular, promoting the digital skills agenda.
Adrianne loves being part of a changing communications industry that is delivering broader digital marketing services and lead-generation outcomes. She is especially proud to have created award-winning campaigns almost every year since 1999 (in agency). Some of these are seen as industry best practice.
- Specialisations: 'Big Ideas' creation and execution, integrated communications campaigns, corporate and marketing communications strategy, issues management, executive training and thought leadership development, messaging workshops and media training.
- Background: Community and arts, computer games, script writing, multimedia.
- Pro Bono: Australian Network on Disability (Board), White Ribbon Day, Budo for Peace, Kids Giving Back.